Hyperlocal Social Insights in Sports Powered By: Ampsy

Race Insights

November 13, 2016

Phoenix International Raceway // Avondale, AZ

0.2968 positive sentiment polarity
on mixed sentiment distributions between -1 and +1 polarity

M

Total Social Following

M

Total Potential Reach

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Key Insights

948 super fans shared 1,924 location-enabled posts.

Average # of posts per fan

Average followers per fan

Average potential reach per fan

Media Breakdown

Instagram

%

Twitter

%

Foursquare

%
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Top Influencers

Posts x Follower Reach

NASCAR

M

Total Reach

Posts
K Followers

Stewart-Haas

M

Total Reach

Posts
K Followers

Roush Fenway

K

Total Reach

Posts
K Followers

Chip Ganassi

K

Total Reach

Posts
K Followers

Kevin Harvick

K

Total Reach

Posts
K Followers

Lucas Oil

K

Total Reach

Post
K Followers

Team Hendrick

K

Total Reach

Posts
K Followers

Richard Childress

K

Total Reach

Posts
K Followers

Joey Logano

K

Total Reach

Posts
K Followers

Miss Sprint Cup

K

Total Reach

Posts
K Followers

Most Active

Total # of Posts

nascar

Posts

Eric Anderson

Posts

Jesse James

Posts

Azalea Whitley

Posts

Mibi

Posts

Caution Light News

Posts

Roush Fenway

Posts

Chip Ganassi

Posts

Chuck Null

Posts

Mark Sandy

Posts

Top 5 Driver Mentions

%'s Based on Total Mentions of Top 5 Drivers

Joey Logano

%

Finished 1st

Kyle Busch

%

Finished 2nd

Jimmie Johnson

%

Finished 38th

Alex Bowman

%

Finished 6th

Tony Stewart

%

Finished 15th

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Trending Hashtags

% of Posts w/ Hashtag Mention

#NASCAR // 794 Mentions
%
#PHOENIXRACEWAY // 183 Mentions
%
#PIR // 157 Mentions
%
#PHOENIXINTERNATIONALRACEWAY // 156 Mentions
%
#PHOENIX // 153 Mentions
%
#THECHASE // 115 Mentions
%
#CANAM // 107 Mentions
%
#ARIZONA // 63 Mentions
%
#SPRINTCUP // 47 Mentions
%
#XFINITYSERIES // 42 Mentions
%
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DO YOU KNOW WHO IS AT YOUR EVENTS?

DO YOU KNOW WHAT THEY'RE SHARING AT YOUR LOCATION?

80%

OF SOCIAL CONTENT SHARED AT EVENTS AND BRAND DESTINATIONS IS LOST DUE TO MISSING HASHTAGS, SOCIAL HANDLES, AND KEYWORDS.

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OUR HYPERLOCAL, REAL-TIME SOCIAL AGGREGATION PLATFORM CAN HELP...

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Set a geofence boundary
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Use authentic fan social
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